Free tool

Organization Schema Generator

Enter your organization name, website, logo and official profiles. The generator builds Organization markup for your homepage. It runs in your browser and needs no account.

Schema type

Organization nameWebsiteLogo URLDescriptionEmailProfile URLs, one per line

Your JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization"
}
</script>

When to use it

Use Organization markup once, on your homepage or about page. It tells search engines which name, logo and profiles belong to your brand.

What the markup needs

Google lists no required properties, only recommended ones.
name, url and logo are the core.
sameAs lists your official profiles, one URL per line, which helps tie them to your brand.

Mistakes to avoid

Repeating the block on every page.
Linking a logo that is not a crawlable image file.
Listing profiles that are not yours.

Paste the result into the schema markup validator to check it, or open the full schema markup generator for the other types: FAQ, Product, Local Business, Article.

Frequently asked questions

Does Organization schema create a knowledge panel?

No markup can force one. It gives Google consistent facts about your brand, which is one input among several.

What logo format should I use?

A crawlable image at least 112 by 112 pixels that looks right on a white background. Use an absolute https URL.

Organization or LocalBusiness?

LocalBusiness if customers visit a location. Organization for an online or national brand.

Need this on every page, not one?

The Seology AI SEO agent audits the whole site, drafts the missing markup, and delivers it to your Shopify store or as a GitHub pull request for review.

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