Free tool

Schema Markup Generator

Pick a schema type, fill in what you know, and copy the JSON-LD. Empty fields are left out, so the markup only states what you entered. It runs in your browser and needs no account.

Schema type

Question 1Answer

Your JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage"
}
</script>

How to use the generator

Choose the type that matches the page: FAQ, Article, Product, Organization or Local business.
Enter facts that are visible on the page. Markup that describes content visitors cannot see breaks Google's structured data rules.
Copy the script tag and add it to that page's HTML.
Test the live page with the Schema.org validator and the Rich Results Test.

Which schema type should you use?

Product for a single product page. Add a price and currency to include an offer; without a price the offer is left out because it would be invalid.
Article for blog posts and news, with the author, publisher and dates shown on the page.
Organization once, on your homepage or about page, with your logo and official profiles.
Local business for a business with a physical address customers can visit.
FAQ for a page whose visible content is a list of questions and answers.

For the reasoning behind each type, read the schema markup guide or the comparison of schema generators and validators.

Frequently asked questions

Where do I paste the generated schema markup?

Paste the whole script tag into the HTML of the page it describes, in the head or anywhere in the body. On Shopify that is usually the theme template for the page type; in a Next.js or React site, render it as a script tag with type application/ld+json.

Will schema markup get me rich results?

Not by itself. Markup makes a page eligible for the result types Google still supports, such as product and review snippets, but Google decides whether to show them. Google stopped showing FAQ rich results in May 2026, so FAQ markup now helps machines read your answers rather than changing how the listing looks.

Is JSON-LD better than microdata?

Google reads both, and recommends JSON-LD because it sits in one block that is separate from your visible HTML, which makes it easier to add and maintain.

Does this tool store what I type?

No. The markup is built in your browser. Nothing you enter is sent to Seology.

How do I check the markup is valid?

Run the page or the code through the Schema.org validator for syntax, and through the Google Rich Results Test to see which result types the page is eligible for.

Want schema added across the whole site?

This tool writes one block at a time. The Seology AI SEO agent audits every page, drafts the missing markup, and delivers it to your Shopify store or as a GitHub pull request for you to review.

Start Free